Business & Ministry Master’s Plan: How Christians Can be Faithful and Fruitful in the Global Marketplace

By Rosario S. Calderon. A profitable business solves customers’ problems and a sustainable ministry meets their spiritual and social needs. The strategy achieves both these objectives in a multicultural, global marketplace. The method engages and integrates the company’s value proposition, customer segmentation, partners, key activities and resources, marketing channels, competitive advantage, and financial information inContinue reading “Business & Ministry Master’s Plan: How Christians Can be Faithful and Fruitful in the Global Marketplace”